What's Going To Happen To CBC

CBC finds itself in the Toronto Star front page.



Due to the economy and a severe drop in advertisment revenues, CBC is faced with major cost saving measures to cope with its deepening financial crisis. According to CBC President Hubert Lacroix, options include more ads, more American programming, selling or downgrading parts of its TV/radio services and consolidating local stations. CBC President Hubert Lacroix receives criticism of considering the option of more American programming.

PUBLIC RELATIONS ISSUE: The CBC is facing major cost-saving measures "that would change the very nature of our service to Canadians" as it copes with its deepening financial crisis.

PUBLICS include: CBC, CBC employees, ACTRA, Heritage Canada, the Federal Government, Friends of Canadian Broadcasting, Canadians (as taxpayers and audience), The Canadian Film and Television Production Association, the Canadian Media Guild.

MESSAGE:
Options include more ads and American programming.

"If the changes Mr. Lacroix envisages are made, there'll be no distinction between public and private broadcasting operations in this country. His scenario could lead to the end of CBC. He's going down the wrong road." stated Steve Waddell, Chief of ACTRA. "We don't want to see CBC undermined or torn down in haste. More American programming won't help Canada's public broadcaster. We look to all parties to support stable funding for the CBC."

AUDIENCE: All of the publics.